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What is RFM Model & RFM Analysis?

Data AnalysisData Analysis Model

Published: January 26, 2023    |     null MIN READ

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The most classic analysis model of user behavior analysis is the RFM model, which is simple, easy to operate, and highly practical. In this article, we will introduce in detail what the RFM model is, how to analyze the RFM model, and how to quickly build an RFM model for data analysis.

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